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Collection: Concrete Pigment

Integrally color your concrete with professional-grade iron oxide pigments from Direct Colors. Available in powder and liquid form across a full spectrum of concrete pigment colors — black, white, red, green, yellow, brown, buff, and more. Whether you need a specific weight of pigment powder for your mix or want help matching a finished shade, we have you covered. Use our concrete pigment calculator to determine exactly how much pigment your project requires based on your cement type and desired color intensity.

Choose How You'd Like to Shop

<strong>POWDER PIGMENT</strong>

POWDER PIGMENT

I know what I need


Select your color and weight, then add to cart. Built for contractors and experienced users who know their mix ratios

POWDER PIGMENT

POWDER PIGMENT

Help me pick a shade

Browse finished concrete shades and use our calculator to figure out exactly how much pigment your project needs

LIQUID PIGMENT

LIQUID PIGMENT

Ready to pour


Pre-mixed liquid pigment in 5 colors. One convenient size — just measure and pour into your mix.

Not ready for a full bag?

Test Before You Pour

Try sample sizes first. Two kits depending on how you shop for color.

Direct Colors
Help me pick a shade

Shade Sampler Kit

Pre-selected concrete shades with the pigment color and loading rate already figured out. Each sample is a named shade — like picking a paint swatch off the wall.

Shop shade sampler
Direct Colors
I know what I need

ColorBlast™ Color Pigment Set

Pick any 5 pigment colors in 4 oz sample sizes. Test your own loading rates in small batches with your actual cement and aggregate before committing to full bags.

Build your sampler
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5 products

Concrete Powder Pigment — Direct Buy

Concrete Powder Pigment — Direct Buy

Regular price $14.95
Sale price $14.95 Regular price
 Shade Picker

Concrete Powder Pigment — Calculator / Shade Picker

Regular price $14.95
Sale price $14.95 Regular price
ColorBlast Pro™ Pigment Paste

ColorBlast Pro™ Pigment Paste

Regular price $408.00
Sale price $408.00 Regular price
Concrete Pigment Sampler by Shade
Interior Interior Exterior Exterior

Concrete Pigment Sampler by Shade

Regular price $74.95
Sale price $74.95 Regular price
ColorBlast™ 5-Color Pigment Set

ColorBlast™ 5-Color Pigment Set

Regular price $74.95
Sale price $74.95 Regular price
Pigment guide

How to Choose the Right Concrete Pigment

Choosing a concrete pigment comes down to three decisions: what form, what color, and how much. Here's everything you need to know.

Choose powder pigment if you:

  • Need a specific color beyond the basic five — powder is available in 10+ colors including specialty shades.

  • Want bulk pricing at 10 lb and 25 lb bag sizes for large pours.

  • Prefer repulpable bags you can drop whole into the mixer — no measuring, no waste.

  • Need to control your pigment-to-cement ratio precisely by weight for batch-to-batch consistency.

Choose powder pigment if you:

  • Want faster dosing — measure by volume instead of weighing on a jobsite scale.

  • Need a dust-free jobsite — no airborne pigment, especially useful in wind or enclosed spaces.

  • Want instant dispersion — liquid integrates into a wet mix faster and more evenly than powder.

  • Are working with one of the five available colors: black, white, red, green, or yellow

Powder vs. liquid — which form should I use?

Both powder and liquid pigment produce integral color — the pigment is distributed throughout the entire concrete mix, not applied to the surface.

The finished result is the same: permanent color that won't chip, peel, or wear off. The difference is in handling, color selection, and jobsite practicality.

Colors available

Full range (10+ colors)

5 colors

How you dose

By weight (scale)

By volume (pour)

Dust

Yes, during transfer

None

Dispersion speed

Needs mechanical mixing

Near-instant

Bulk sizes

Up to 25 lb bags

One size per color

Repulpable bags

Yes — drop whole bag in

N/A

Best for

Large pours, precise color control, specialty colors

Fast dosing, clean jobsite, basic colors

How to pick a color

If you already know the pigment color you want — say, 5 lbs of black or 25 lbs of red — head straight to the product page, select your color and size, and add to cart.

If you're not sure what shade you want, or you want to see what a specific pigment looks like at different loading rates in cured concrete, use our Concrete Pigment Calculator. It lets you browse finished shades from light tints to deep saturated tones, then calculates the exact quantity you need.

Cement base color matters.Gray portland cement will mute and darken your pigment. White portland cement produces brighter, truer tones. If you want a light pastel, buff, or vibrant shade, use white cement.

Wet color ≠ cured color.Freshly mixed pigmented concrete always looks darker and more saturated than the cured result. Always pour a small test sample and let it cure fully before committing to a large batch.

Indoor vs. outdoor — UV stability varies by color.Iron oxide pigments (black, white, red, brown, buff, yellow) are UV-stable and will not fade in direct sunlight. Chromium oxide green and synthetic blue pigments are alkali-resistant and perform well in concrete, but their UV characteristics differ from iron oxide. For outdoor projects in full sun, stick with iron oxide colors or check the individual product spec sheet.

How much pigment do I need?

The shade of your finished concrete depends on the pigment loading rate — the ratio of pigment weight to cement weight. Here's the general range:

Direct Colors

For example: 500 lbs of cement × 3% loading rate = 15 lbs of pigment for a medium shade. Always measure pigment by weight, not volume — powder can pack or aerate depending on storage, and a scoop of settled pigment weighs more than a scoop of freshly opened pigment.

For a precise calculation based on your cement type, batch size, and desired shade, use our Concrete Pigment Calculator.