Direct Colors Sponsors NASCAR Cup Series Driver Todd Gilliland

Decorative Concrete Brand Teams Up with Front Row Motorsports to Support Rookie Driver

SHAWNEE, Oklahoma – Direct Colors, the number one brand for decorative concrete, products, and supplies, proudly announces its sponsorship of NASCAR cup series driver Todd Gilliland.

Teaming up with Front Row Motorsports (FRM), Direct Colors is honored to support the up-and-coming driver at Homestead-Miami Speedway. Gilliland begins his rookie year at NASCAR’s most reputable racing series driving the No. 38 car.

“We are thrilled to be connected to NASCAR by teaming up with Front Row and supporting a future superstar. Todd has the makings of an elite driver and his attitude, intelligence, instinct and desire align perfectly with our global brand,” says Justin Richardson, Direct Colors GM.

About Front Row Motorsports

Front Row Motorsports is a winning organization in the NASCAR Cup and Camping World Truck Series and the 2021 Daytona 500 champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 34 and the No. 38 NASCAR Cup Series teams along with the No. 38 NASCAR Camping World Truck Series team from its headquarters in Mooresville, North Carolina.

About Direct Colors

Proudly made in the USA since 1997, Direct Colors offers the largest selection of premium concrete colorants, products, and supplies. Their award-winning customer service and how-to guides have helped over one million DIYers, contractors, and many others create unique designs that stand the test of time.